Business Data Analysis

Make data-driven decisions, improve efficiencies and achieve organisational goals.

Request Info

and get the brochure

Request Info and get the brochure

What is it?

The 6-weeks part-time bootcamp in Business Data Analysis aims to train professionals to take advantage of the substantial amount of data resulting from the use of new technologies. It enables them to obtain valuable information for making strategic and operational decisions for the management and competitiveness of companies.

We combine interactive lectures held by data experts, hands-on workshops and real project work. The bootcamp offers professionals, who want a career update or upgrade, an intensive training program with a high learning curve. The learning experience is complemented by exclusive informal evening events with guest speakers, hackathons and other challenges and being part of our international TAG community and the exclusive alumni network.

Why participate?

Data are everywhere and they are becoming more and more important. After 6 weeks, you will be able to orient yourself among millions of data, to identify and show data in a simple and effective way to solve a problem or to ease a seemingly complex decision.

As a Business Data Analyst, you will know specific tools to analyze data, you will use the insights collected to guide the strategy of your company and you will present the analysis of the data to stakeholders through data visualization and the use of dashboards. Finally, you will be able to assess and organize a data lake structure and use the tools for data governance.

To whom it is addressed

Business Data Analysis is the right course for you if you are:

  • a Sales Manager interested in defining more targeted sales and performance management plans
  • a Marketing Manager who wants to monitor and analyze past marketing campaigns to plan new, more effective ones
  • a Product Manager who wants to define new products that take advantage of the opportunities hidden in their business data
  • an Analyst and you want to strengthen your skills in the application field and data governance
  • coming from any other field and you want to add data analysis to your professional skill set

Learning Outcomes

At the end of the course you will be able to:

  • Know in depth business data analysis
  • Read and interpret data & transform data findings into use cases
  • Manipulate data through the use of specific tools
  • Visualise business insights, communicate them effectively, correlate with business needs
  • Use insights collected to guide effective strategies (data driven management)
  • Use SQL and electronic sheets to connect, manage and analyze data
  • Present data analysis to stakeholders through data visualization criteria and the use of dashboards
  • Understand what business implication a business data analyst has in making strategic decisions that are crucial to your business
  • Develop new data-driven business models
  • Know how to evaluate a data lake project and its implications for business activities

Our Faculty

We are educators who are committed to the student learning experience and to taking an ‘action learning’ approach to teaching. We do this by delivering interactive lectures and practical workshops that are grounded in theory but focused on real-world application.

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Karl Krycha
Customer Analytics Lead, BAWAG P.S.K. Group AG

Karl Krycha is an analytical expert at BAWAG Customer Analytics team responsible for predictive modeling in risk as well various retail banking marketing areas. He studied Management Science and Operations Research at the Vienna University for Management and holds a postgraduate degree at the Institute for Advanced Studies, HIS, Vienna.

Markus Pak
Lead Data Scientist, Austrian Airlines AG

Markus Pak studied Physics and specialised in computational and statistical physics. During his PhD and as a post-doc he gave a lot of university courses and presentations at the most important conferences in the field. He published his work in renowned international journals and was co-organiser of several conferences. In April 2018 he became “BI Data Scientist” at Austrian Airlines, where he is responsible for the data science initiatives in the field of operations, trying to find possibilities to reduce and predict flight delays.

Greg Tzavelopoulos
General Manager and Founder, SDBS GmbH

Greg has more than 11 years of professional experience in developing a wide range of data integration solutions including apps & robots that take actions/decisions on database systems. He has a passion to manage multinational and multifunctional teams as well as to provide hands-on solutions for relational DBMS and collected a profound expertise in redesigning and maintaining complex data integration landscapes for financial and logistics applications, optimizing the data loading time for the machine and eliminating the working time of functional departments by developing tailor-made automation solutions.

Mohammed Jawed
DevOps Lead at International Atomic Energy Agency

Mohammed is a DevOps expert with more than 10 years of experience in related fields. In his career he had helped many companies from Asian & European Industries to transform their IT environments with modern DevOps and data-driven approaches. Since 2013 Mohamed has been involved in many major technical implementations of International Atomic Energy Agency and will bring focus from industry & public sector to the program.

Our Methodology

We have designed a creative process capable of enhancing people’s skills and characteristics and, at the same, of accompanying groups along an organised path: innovating in a structured way.

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Digital Approach

Understanding the digital world to understand the approach of people to services, products, experiences and contacts

Idea Generation

Thinking new ideas through collaborative brainstorming sessions, to imagine and co-design innovative products and services

Canvas & tools

The use of tools, maps and canvas to design in line with an organic and structured methodology

Human-centered solutions

Designing solutions centered on the needs of the people who are involved in a given process or will use a given product

The Value
of Talent Garden

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Vienna Campus
  • 5,000 sqm of creative space
  • Innovative neighborhoods
  • Event spaces and meeting rooms
  • Wellbeing room and community kitchen
  • TAG Café
  • On-site Learning Manager support
  • Members networking events
  • Events and conferences
  • Mentoring
  • Dedicated classrooms

Request Info

and get the brochure